Our story
Rammedir Up began as a neighbourhood project for better pet care.
After working with rescue partners across Somerset, we saw families juggling too many low-quality items. We set out to offer fewer, better essentials backed by clear guidance.
Founded in 2016
We started with a small collection of calm-home tools and now curate complete pet routines for households across the UK.
View our offeringsCompany values
Guiding principles for every product decision.
Care over trends
We refuse fast-fad items and focus on supportive, lasting essentials.
Plainspoken guidance
Advice is written by professionals with clear steps and honest outcomes.
Household-friendly design
Every item is selected for easy cleaning, storage, and daily use.
Leadership
Meet the people behind the curation.
Our leadership team blends supply chain expertise with hands-on animal care experience. We keep our focus on consistency and accountability.
Amelia Rowe
Founder and product curator, specialising in pet behaviour and calm home routines.
Oliver Grant
Operations lead, responsible for supplier relationships and quality reviews.
Nadia Singh
Care advisor, supporting education guides and workshop programming.
Milestones
Key moments that shaped our work.
Opened our first community pop-up with rescue partners.
Introduced comprehensive home starter bundles.
Expanded fulfilment across the United Kingdom.
Community impact
Supporting shelters and new pet owners.
We provide starter packs and education guides for local shelters, helping families prepare for adoption with confidence.
“Confidence comes from preparation.”
Our guides emphasise routines, comfort, and thoughtful enrichment so pets settle quickly.
Community partners across Somerset
Trust indicators
How we maintain high standards.
We audit suppliers twice a year and request material documentation.
Products are assessed by registered groomers and trainers.
Each bundle includes care guidance and usage notes.